Majik edibles packaging design
the Brief
Majik Edibles’ packaging design needs an update and a strategic reposition.
Challenges
Its current packaging is difficult to read and pick out on a shelf.
OLCC guidelines and restrictions.
goals
Maintain Majik’s signature color: bakery-box pink.
Appeal to women ages 30-42.
packaging design
high quality ingredients for a quality high
Majik’s updated packaging design reflects a upscale bakery feeling, while featuring a wide flavor selection and classic bakery-box color.