National student ad competition ‘22
PRIMARY ROLE: DESIGNER
Our hard work and great ideas took us all the way from the University of Oregon to Nashville, TN to compete among the top 8 out of 110 universities nation-wide. There, we presented our campaign to a panel of Meta’s Global Marketing Executives.
Below are the materials I contributed to the campaign!
About Play out. play in.
In our campaign Play Out. Play In., we highlighted duality and created placements to merge our world with the metaverse.
We accomplished this by proposing a multitude of executions:
Digital placements on YouTube, Snapchat, Twitter and TikTok
Billboards and bus shelters
Bus and plane wraps
Meta branded adult playgrounds
Meta Quest campus field days
Target college move-in partnership
American Airlines partnership to supply in-flight entertainment
Student micro-influencer partnerships
As young adults born into the digital age, our team didn’t want to communicate VR technology to be a total escape from reality. Its unrealistic, unhealthy and utterly dystopic. Too many sci fi thrillers feature this same plot, and our research shows that Gen-Z is getting really sus of large corporations.
Meta, associated with its former name Facebook, has had numerous credibility issues, contributing to the questioning of social media as an algorithmic manipulator in social and political landscapes. Furthermore, this sentiment deepens distrust in Meta as a brand.
In order to make the Meta Quest 2 a part of “the college starter pack,” consumers should know they’re in control of the experience and that the Quest 2 can help users get the most out of their physical AND digital lives.
