Majik edibles
Packaging Design & Brand Strategythe Brief
Majik Edibles’ packaging design needs an update and a strategic reposition.
Challenges
Its current packaging is difficult to read and pick out on a shelf.
OLCC guidelines and restrictions.
goals
Maintain Majik’s signature color: bakery-box pink.
Speak to women ages 30-42.
packaging design
high quality ingredients for a quality high
Majik’s updated packaging design reflects a classic bakery feeling, while featuring a wide flavor selection and classic bakery-box color.
breast cancer as a cause
empowering women with holistic healthcare
According to this survey, 40% of cancer patients use cannabis products to ease their symptoms. By tabling as a sponsor of the Portland, Oregon Susan G. Komen MORE THAN PINK Walk, Majik Edibles is able to support this community, and raise awareness of medicinal cannabis use for symptom management.